Riversands Incubation Hub allows Masodi Organics to unlock growth potential

When entrepreneur Liz Letsoalo was faced with the prospect of no longer being permitted to run her Masodi Organics hair and skin care products business from her garage in the estate where she lives, she hurriedly made contact with the Hub team and applied for premises.

“I don’t know who was more efficient, the Hub team or myself. From my first enquiry to taking occupation was a matter of two weeks,” remarked Letsoalo.

Online sales of the natural products – specifically formulated for ethnic hair – have been impressive during lockdown. “My business benefitted from the fact that people were forced to stay home and find DIY ways to condition and treat their hair. I have listings on a number of online platforms such as takealot.com. The sales volumes have been gratifying and have propelled me into a new phase, which is a listing with a major retail chain. 

“This opportunity will be a game-changer for me and while the listing has been delayed until January 2021 because of the pandemic, this gives me extra time to refresh my branding and packaging. I’ve also been working with my product formulator to bring additional lines into the range which I’ll ship in January,” she said.

When asked how she markets Masodi Organics, Letsoalo explains that she has used social media influencers to educate her followers in how to best use the specialised hair conditioners and hair oils. “This led to media interest, which also fueled sales.”

Having secured formal premises, Masodi Organics is planning to establish a production facility for the lower volume lines. Letsoalo’s commitment to local production means that she is set to create jobs and contribute to the local economy. This vibrant, enthusiastic entrepreneur deserves all the success that is in store for her!

 
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