Mathapelo Montsho and Yolanda Nomoyi first joined forces in 2014 to establish Why Cook, a catering company all about home style, tasty and delicious cooking presented with a modern flair. With a client list that includes the likes of L’Oréal and Airports Company South Africa, there’s no question that this dynamic duo is destined for even greater success as they continue their business journey.
Why Cook focuses on unlimited sized events, corporate meals, private parties as well as meal plans. The teams approach to menus is refreshing – they always look for something new to suit their clients. It’s no secret that the culinary industry is highly saturated and competitive. To stand out from other catering companies, Montsho and Nomoyi opted for preparing nutritious traditional home-cooked-style meals with a modern twist.
Montsho says while there are many similar businesses out there, they found that the food tends to be monotonous and boring. Why Cook’s food is quirky and different and brings unusual flavours to each dish. For example, clients regularly find themselves ordering black ice cream!
When asked about the team’s exit from Riversands Incubation Hub, Nomoyi was effusive in her praise for the way it was handled and appreciative of the smooth transition, even though there were some unforeseen expenses involved in the shift. Because of the good relationship – facilitated principally by the Service Co-ordinator allocated to the business – Why Cook will continue to use Riversands Incubation Hub facilities for meetings when appropriate.
During the almost three years that Montsho and Nomoyi were at Riversands Incubation Hub, they took full advantage of 200m² unit where they created a HACCP-accredited kitchen and grew the business substantially. Apart from the premises, Why Cook also requested bookkeeping support to regularise the administrative side of the creative
cooking business. The dedicated finance coach ensured a favourable third party service provider arrangement and this relationship with the bookkeeper is ongoing.
The Why Cook entrepreneurs employ seven permanent team members including a recently-appointed kitchen manager to ensure that the more than 100 meals a day are healthy, tasty and delivered to clients on time.
The two hard-working young women are an excellent example of dedication, determination, enthusiasm and belief in their cause.