This Entrepreneur reaps the rewards of a perfect product fit for the market

There’s no shortage of inspirational stories at Riversands Incubation Hub, where entrepreneurs show up every day to build their businesses and find new ways to grow their incomes.

Metallurgist Pascal Hlongwane is one such individual. He started his business, Pascal Investment Holdings, at the beginning of 2018 after working in the mining industry and has steadily been ensuring that it goes from strength to strength.

While Pascal Investment Holdings supplies raw materials and chemicals to mines and continues to do so, Hlongwane also started Pascal Carpentry this year to provide kitchen units and built-in cupboards to the residents of Riverside View when they take occupation of their new homes.

“The subsidised homes are very basic, so I developed affordable and flexible packages for home owners to allow them to make their living spaces more comfortable. Once I had a few clients from the new suburb, word spread amongst the community and the orders started flowing. I now have two teams of installers and I also have a designer, who helps clients generate ideas and then draws the plans for modern kitchens. We have a trade agreement with Defy and the appliances I supply come in at very good prices,” explained Hlongwane.

When asked about Project Reignite, Hlongwane’s opinion is that it was an excellent initiative which helped preserve jobs. “It’s a straightforward subsidy and an excellent use of relief funds. Since banks are tightening up on lending, this rental subsidy was a godsend during the pandemic,” he commented.

Pascal Carpentry offers kitchen installations and built-in cupboards to homes as far afield as Limpopo, North West and the Free State, where local families contribute to home improvements for their rural relatives. 

“One of my first investments was a two-ton bakkie, which allows me to travel to remoter locations to do the installations after putting together the cupboards in my Riversands unit. I now have over R1-million’s worth of assets on my books and will continue to build my business year by year,” concluded Hlongwane.