Johannesburg, 16 February 2016 – Riversands Incubation Hub has been a hive of activity. It recently welcomed about ten small businesses into its premises, with more expected to move in during the coming months. It seems like the business incubator’s vision of being home to more than 150 SMEs is being realised.
What’s particularly exciting is that a number of the small businesses that moved in are run by young people. This is encouraging in a country where stats show that 52.6% of South Africa’s youth are unemployed. It shows that young people are realising that entrepreneurship can get them out of the unemployment trap. One business that’s run by young people that has moved into Riversands is Callback Dreams – a 100% black-owned film and television production company. With a client list that includes the likes of: Vuzu TV, Channel O, Converse, Sound City TV (Nigeria), Mafikizolo, Dstv, Big Brother Africa, Volvo SA, Idols South Africa, South African Tourism, Samsung, Norton Rose Fulbright to name a few, Callback Dreams has made great strides and isn’t planning on slowing down.
Riversands spoke with one of the co-founders and director – Makere Thekiso – to find out more about the company, why they moved into Riversands, their future plans and much more.
Riversands: What does Callback Dreams do?
Makere Thekiso: We are visual storytellers for different brands. Our main focus is short format programming (music videos, TV ads, channel idents, channel fillers, call to action campaigns and on- air graphics). We are also a new media consultancy. We guide clients on how to best push their respective brands with social media.
Riversands: Is there a story behind the name Callback Dreams?
Makere Thekiso: When you audition or pitch for a project, you always want that “Callback” to make your “Dreams” come true, hence the name Callback Dreams.
Riversands: When was the company formed?
Makere Thekiso: Callback Dreams was founded in 2010 in the middle of the Soccer World Cup buzz. Jobie Bakama is the co-founder of the company. We joined forces a few months later after working on a few projects for Vuzu TV and Channel O. He is “Callback” and I am “Dreams.” He used to be a deejay and I was once a rapper – who knows? One day we might release an album in the midst of our mid-life crisis.
Riversands: What type of services to you offer and what do you specialise in?
Makere Thekiso: We are a boutique African creative agency. We do pre-production, production and post production for our clients. We specialise in TV shows, commercials, corporate videos, music video, documentaries, online content and promos.
Riversands: Who is your target market?
Makere Thekiso: Our target market are clients that want to tell their brand story.
Riversands: What sets Callback Dreams apart?
Makere Thekiso: We don’t try to be different and just try to be ourselves and I think that is what sets us apart from everyone.
Riversands: Why did you move into Riversands Incubation Hub?
Makere Thekiso: The creative side has always been the easiest part for us and becoming more business smart is our ultimate objective. Making Callback more profitable is our core focus and we think Riversands is going to help us achieve that.
Riversands: What kind of impact do you hope moving into Riversands Incubation Hub will have on your company?
Makere Thekiso: We have attended a few workshops which have really helped us – particularly the one that focused on funding and finding investors. It is also great being around other business owners and we are looking forward to sharing ideas with like-minded entrepreneurs. Riversands is a gathering place for individuals who are going against the grain every day.
Riversands: Going forward, what do you hope to achieve as a company?
Makere Thekiso: We want to increase our profit margins, fire bad clients, become a more self-sufficient business by building our own content library, diversify our portfolio and mentor the next generation of film-makers. We’re also entering into the second phase of our business and we are excited about what the future holds.
Well there you have it. If you’re looking for dynamic visual storytellers with a fresh take on life, Callback Dreams is the team for you!
By Simangele Mzizi